Tech Zone Stage

Embedded Payments & the Rise of Digital Identity: Redefining Secure Transactions

Thursday, April 3, 2025

4:30 PM - 5:00 PM Pacific

Location: Tech Zone Stage

Moderator(s)

Kathryn Kmiotek

Founder & CEO
Kmiotek Advisors & Consulting
Setauket, New York, United States

Panelist(s)

Frances Zelazny

N/A
Anonybit
New York, New York, United States
Nicole Baxby

VP Customer Success
Quantifind
Pooler, Georgia, United States
Ramesh Menon

Chief Product Officer
Eftsure
San Francisco, California, United States

“Who do you love? Are you for sure?” When it comes to embedded payments, this question isn’t just a catchy song—it’s critical. Digital identity and authentication ensure every transaction is securely tied to a verified user, whether in a banking app, e-commerce checkout, or digital wallet. Since embedded payments work behind the scenes in real time, secure, seamless user verification is essential to prevent fraud and build trust. Innovations like biometrics and tokenization enhance security, streamline onboarding, and reduce friction, allowing customers to verify once and transact effortlessly across platforms.

Key questions to explore in this discussion:

• How can seamless user authentication improve the customer experience without compromising security?
• What strategies are most effective in reducing fraud through digital identity solutions?
• How can businesses streamline onboarding while maintaining strong verification standards?