Tech Zone Stage

Embedded Payments: A Fundamental Shift for ISVs

Friday, April 4, 2025

9:00 AM - 9:30 AM Pacific

Location: Tech Zone Stage

Moderator(s)

Jake West

VP Sales
Adyen
Durango, Colorado, United States

Panelist(s)

Joseph Arthur

Partner
RPY Innovations, Massachusetts, United States
Brian `. Goudie

CEO & Chairman of the Board
Aurora Payments
Las Vegas, Nevada, United States
Andrea Kando

Chief Payments and Strategy Officer
TouchBistro
Dunwoody, Georgia, United States

Embedded payments have transformed the way ISVs operate, enabling them to provide seamless and secure payment processing within their platforms. This approach allows ISVs to leverage their deep understanding of their customers' needs, enhancing the user experience and driving business growth. This panel will focus on the evolving landscape of embedded payments for Independent Software Vendors (ISVs), delving into the latest trends and benefits, and showing you why embedded payments are no longer just a trend but a fundamental shift in the payments industry.